LinkedIn

Social media has taken over by storm.  These sites help stimulate many different needs for their audiences and some sites have become a part of people daily routines.  The impact that social media has on people lives is amazing.  This is where people keep up with the personal lives of their friends and celebrities.  When I think of social media I think of sites such as Facebook, Twitter, MySpace, Pintrest, and Google +.  However, there are more sites then these and that is what I want to focus on.  I want to focus on a site, that brings business professionals together, and has become popular in its on right, and that site is LinkedIn.

Effectiveness of Digital Marketing in the Music Industry

The music industry never has a consistent trend.  This is because the music industry is ever evolving and today’s #1 hit is tomorrow’s one hit wonder.  However, when marketing started to become digitally based, record companies, artist managers, and artist seemed to be hesitant to the idea. 

The music industry has marketed music and artists a certain way for many years.  Marketing used to be done by hiring an agent and driving from city to city, or from store to store selling records (Digital Fire, 2011).   Now digital marketing, especially through social sites, not only promotes artists’ music, but also allows the fans to build a relationship with the artist.