Genuine Music Group

Artist management has become an interest of mine the more I am involved in the entertainment industry.  I have had the pleasure of working with many talented artists who do not have representation.  Since my blog is about unsigned, underrated, and undiscovered artists, this has helped me find those artists who need proper representation.  Trying to get into this avenue of the industry, I have researched other companies that can help me toward my goals.  One company who had the same idea in mind almost twenty years ago and has had continued success is called Genuine Music Group.

Genuine Music Group started in 1995, by Michael Mavrolas, with its mission being to manage and develop the careers of Music Producers and Songwriters.  The company decided to partner with Greg Johnson in 2002, and from there the company has grown dramatically.  The company now consists of four other avenues including, Genuine Representation Management, Genuine Music Publishing, Genuine Cinema, and Genuine Sports.    This expansion of focus has given Genuine Music Group the opportunity to help more then Music Producers and Songwriters; they can help a wider array of people and this has helped grow their business.

The company within Genuine Music Group that has influenced me the most is their Genuine Representation.  This division helps develop young unsigned artists, by using the Songwriters and Producers within the company to help create projects.  This is very inspiring to me because this company has all of its resources on hand, making most of their work 100% theirs.  To be able to develop your own artist, knowing that all of the resources you need for their success are already within your company, can be very comforting to an artist, and more profitable for your business.  This has also helped Genuine create a non-traditional brand for their clients, making them unique.

This company is very important to the entertainment industry because it shows that independent companies can still have success in such a competitive industry.  This also shows that with the right resources an independent company can work with and be recognized by top named artists and producers.  Genuine has over 60 RIAA (Recording Industry Association of America) Gold and Platinum awards because of their work on artists like Usher, Justin Timberlake, Trey Songs, Jay Z, Faith Hill, Jennifer Lopez, Eminem, and many more.

Genuine Music Group has the right idea.  They started with one focus in mind and grew their company as their success grew.  This is important to an industry that struggles with album sales because of the economy, because there are so many avenues that can make you successful.  I have the same idea in mind, start small and see where my business takes me.

References

Genuine Music Group.  (2011, January 1).  Company. Retrieved November 26, 2011, from Genuine Music Group: http://genuinemusicgroup.com/wp/company