Artist management has become an interest of mine the more I
am involved in the entertainment industry.
I have had the pleasure of working with many talented artists who do not
have representation. Since my blog is
about unsigned, underrated, and undiscovered artists, this has helped me find
those artists who need proper representation.
Trying to get into this avenue of the industry, I have researched other
companies that can help me toward my goals.
One company who had the same idea in mind almost twenty years ago and
has had continued success is called Genuine Music Group.
Genuine Music Group started in 1995, by Michael Mavrolas,
with its mission being to manage and develop the careers of Music Producers and
Songwriters. The company decided to
partner with Greg Johnson in 2002, and from there the company has grown
dramatically. The company now consists
of four other avenues including, Genuine Representation Management, Genuine
Music Publishing, Genuine Cinema, and Genuine Sports. This expansion of focus has given Genuine
Music Group the opportunity to help more then Music Producers and Songwriters;
they can help a wider array of people and this has helped grow their business.